Target x Hunter Boots
The Ultimate Family Festival
ROLE: Design Lead
AGENCY: Chandelier Creative
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Target partnered with Hunter Boots to launch The Ultimate Family Festival,
a one-day, immersive brand experience celebrating style, music, and family. Set against the iconic Rose Bowl stadium, the festival brought together fashion, entertainment, and live creativity in real time. The campaign highlighted a new collection of affordable, stylish festival wear designed for the entire family. Shot by Ryan McGinley, who documented the festival as it unfolded in real-time.
Fun For The Whole Family
The festival offered something for every member of the family – from kids’ activities to live performances by Charli XCX, Troye Sivan, and Charlie Puth. Interactive weather-inspired games showcased the durability and playfulness of the collection, while the festival environment itself embodied the joy of being together outdoors.
Branded Moments
Branded merchandise and interactive installations further deepened the connection between product and experience.
SHOP THE FESTIVAL
In addition to world-class entertainment, attendees were invited to shop the Target x Hunter collection firsthand. An on-site pop-up shop allowed families to try, purchase, and wear the collection immediately—turning festivalgoers into brand ambassadors within the live environment.
