https://ellizacharowitz.com Elli Zacharowitz Tue, 16 Sep 2025 20:38:07 +0000 https://ellizacharowitz.com en https://ellizacharowitz.com/Homepage Thu, 07 Dec 2023 17:58:31 +0000 Elli Zacharowitz https://ellizacharowitz.com/Homepage &nbsp; Elli is a Design Director with 15+ years experience exploring digital-first art direction and brand identity systems. <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/91953ea6609558e9d2fa762647fa33b483db33b9fc017940bc0d0cb26a6b22ab/ElliZacharowitz_Owl1.gif" data-mid="198919341" border="0" src="https://freight.cargo.site/w/800/i/91953ea6609558e9d2fa762647fa33b483db33b9fc017940bc0d0cb26a6b22ab/ElliZacharowitz_Owl1.gif" /> OWL BUREAU – BRAND IDENTITY <img width="750" height="937" width_o="750" height_o="937" data-src="https://freight.cargo.site/t/original/i/843fcba65474b09a2e1eb8e45b3864abbea0b350dd3666ee837b1d25da9cfbad/ElliZacharowitz_Josie_Thumb.jpg" data-mid="198863944" border="0" src="https://freight.cargo.site/w/750/i/843fcba65474b09a2e1eb8e45b3864abbea0b350dd3666ee837b1d25da9cfbad/ElliZacharowitz_Josie_Thumb.jpg" /> JOSIE MARAN – PRODUCT LAUNCH <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/4f46b1158a66d1b3345e4ffda5b49f67a1f36b7ca69b2f3d30e20c27c8c4bbd4/thumb.png" data-mid="226664136" border="0" src="https://freight.cargo.site/w/700/i/4f46b1158a66d1b3345e4ffda5b49f67a1f36b7ca69b2f3d30e20c27c8c4bbd4/thumb.png" /> MARANGA – BRAND LAUNCH <img width="700" height="874" width_o="700" height_o="874" data-src="https://freight.cargo.site/t/original/i/a5d75de50d0e07da404fb754164f8b185f691851701597ec686c0f214bde8aaa/ElliZacharowitz_PSR_Thumb.gif" data-mid="238440494" border="0" src="https://freight.cargo.site/w/700/i/a5d75de50d0e07da404fb754164f8b185f691851701597ec686c0f214bde8aaa/ElliZacharowitz_PSR_Thumb.gif" /> PACSUN REWARDS – LOYALTY PROGRAM <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/74160d59cbb065bd78a8250e4454f756a493b584d21dc03480b4a0681fcd0c92/ElliZacharowitz_Lululemon.jpg" data-mid="213161384" border="0" src="https://freight.cargo.site/w/800/i/74160d59cbb065bd78a8250e4454f756a493b584d21dc03480b4a0681fcd0c92/ElliZacharowitz_Lululemon.jpg" /> LULULEMON – CAMPAIGN <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1cdbcf3ff1ccf77350f06634e9ff4acf60f455e5e11f50bb9a38d3a5be265cab/target.gif" data-mid="213608539" border="0" src="https://freight.cargo.site/w/800/i/1cdbcf3ff1ccf77350f06634e9ff4acf60f455e5e11f50bb9a38d3a5be265cab/target.gif" /> TARGET – FESTIVAL <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/f71d804e6d38d0524ecbe4bca1430fb56dc337c789a204d49ab04c1312e4bbda/ElliZacharowitz_PacsunRewards_Thumb-1.png" data-mid="237961007" border="0" src="https://freight.cargo.site/w/700/i/f71d804e6d38d0524ecbe4bca1430fb56dc337c789a204d49ab04c1312e4bbda/ElliZacharowitz_PacsunRewards_Thumb-1.png" /> YOHJI YAMAMOTO X F1 – CAMPAIGN <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/0af5088a5c575edfa22c53951f98b15d96c20cc0384a7bc93f88e60ad5997651/ElliZacharowitz_Olympics_Thumb.png" data-mid="237961010" border="0" src="https://freight.cargo.site/w/700/i/0af5088a5c575edfa22c53951f98b15d96c20cc0384a7bc93f88e60ad5997651/ElliZacharowitz_Olympics_Thumb.png" /> PACSUN – THE UNIFORM OF ICONS© <img width="700" height="874" width_o="700" height_o="874" data-src="https://freight.cargo.site/t/original/i/1683f31a97fe0dcbdedf00956415130dd4ef395f87e29dc54f561b52caab2c2c/ElliZacharowitz_YouthEdit_ComingSoon_.png" data-mid="238442876" border="0" src="https://freight.cargo.site/w/700/i/1683f31a97fe0dcbdedf00956415130dd4ef395f87e29dc54f561b52caab2c2c/ElliZacharowitz_YouthEdit_ComingSoon_.png" /> THE YOUTH EDIT – CONFERENCE (COMING SOON)&nbsp; Email Linkedin https://ellizacharowitz.com/Owl-Bureau Thu, 07 Dec 2023 17:58:28 +0000 Elli Zacharowitz https://ellizacharowitz.com/Owl-Bureau &nbsp; <img width="2048" height="1080" width_o="2048" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b1204897a5c1cbcd36f8bd11d7e687e30795ac1f4b4a826035c4270d36d7d60/ElliZacharowitz_OwlHero.png" data-mid="236682329" border="0" src="https://freight.cargo.site/w/1000/i/4b1204897a5c1cbcd36f8bd11d7e687e30795ac1f4b4a826035c4270d36d7d60/ElliZacharowitz_OwlHero.png" /> Owl Bureau – Brand Idenity ROLE: Design LeadAGENCY: Chandelier Creative A legacy reborn: Owl Bureau is a 1,500-square-foot bookstore and community hub in Highland Park, blending heritage and modern design. I created the identity system at Chandelier Creative, honoring the wise owl’s symbolism while building a brand rooted in inclusivity, culture, and creativity. Brand Identity The visual system balances approachability and intellect. Friendly, human-centered typefaces (Wigrum and Sligoil Monospaced) sit alongside a piercing orange accent —a homage to the alert, watchful eyes of the owl. The palette is restrained but purposeful, creating consistency across print, signage, and digital channels. <img width="1800" height="1300" width_o="1800" height_o="1300" data-src="https://freight.cargo.site/t/original/i/7b2f4c1b9ab464ef699447992272bb911f310ceac51f1cf7ed3914a38fd1fc14/ElliZacharowitz_OwlStyleGuide.gif" data-mid="236683175" border="0" src="https://freight.cargo.site/w/1000/i/7b2f4c1b9ab464ef699447992272bb911f310ceac51f1cf7ed3914a38fd1fc14/ElliZacharowitz_OwlStyleGuide.gif" /> <img width="1920" height="303" width_o="1920" height_o="303" data-src="https://freight.cargo.site/t/original/i/a8f6baf7d29a54a27bf73aa20ef3b1a87d0c7214809c53c591ef3d6ad2ee42e6/owllogo.png" data-mid="236682490" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/a8f6baf7d29a54a27bf73aa20ef3b1a87d0c7214809c53c591ef3d6ad2ee42e6/owllogo.png" /> Logo The logomark draws inspiration from circular forms and stacked geometry: the rounded shape of owl eyes, the curvature of books opening, and the repetition of lines representing both feathers and printed pages. Simple, bold, and symbolic, the logo ties the identity back to themes of wisdom, continuity, and community. <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/83cd70bb99e4bbd2cab62aac78154a349e483a985bdda2436ec8f563ec9a528e/ElliZacharowitz_Owl_Store.png" data-mid="236682374" border="0" src="https://freight.cargo.site/w/1000/i/83cd70bb99e4bbd2cab62aac78154a349e483a985bdda2436ec8f563ec9a528e/ElliZacharowitz_Owl_Store.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/d2316c6adce8d9be647b55293440af6482bd93deffe0ab966ab56b998f272eba/ElliZacharowitz_Owl_2.png" data-mid="236683880" border="0" src="https://freight.cargo.site/w/1000/i/d2316c6adce8d9be647b55293440af6482bd93deffe0ab966ab56b998f272eba/ElliZacharowitz_Owl_2.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/51d94048a68dbab238f7b24611522cca9a0c414933375e80ea94b3d7b5d5d693/ElliZacharowitz_Owl_Tissue.png" data-mid="236683839" border="0" src="https://freight.cargo.site/w/1000/i/51d94048a68dbab238f7b24611522cca9a0c414933375e80ea94b3d7b5d5d693/ElliZacharowitz_Owl_Tissue.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/17c78c37427ba531e5e49060d37863f494b9446505a33846fb4f05b52e7dde81/ElliZacharowitz_Bag.gif" data-mid="236683117" border="0" src="https://freight.cargo.site/w/1000/i/17c78c37427ba531e5e49060d37863f494b9446505a33846fb4f05b52e7dde81/ElliZacharowitz_Bag.gif" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/ff25babc9294ca7a61be0e3f43a39c50bb7afa4c72112e2e772f638b6b1e19cd/ElliZacharowitz_Owl_Poster.png" data-mid="236685205" border="0" src="https://freight.cargo.site/w/1000/i/ff25babc9294ca7a61be0e3f43a39c50bb7afa4c72112e2e772f638b6b1e19cd/ElliZacharowitz_Owl_Poster.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/9a51495b8484726fd0fca7aa083206dce1fbb56d4d97781e87f4a566fb1e8ac1/ElliZacharowitz_OwlOustide.png" data-mid="236685213" border="0" src="https://freight.cargo.site/w/1000/i/9a51495b8484726fd0fca7aa083206dce1fbb56d4d97781e87f4a566fb1e8ac1/ElliZacharowitz_OwlOustide.png" /> Online To announce the opening, we launched a social awareness campaign spotlighting the inclusive ethos of the space—a bookstore for everyone.&nbsp;The website functions as a digital creative archive: easy to navigate, blog-like in form, and continually updated with events, book highlights, and community features. <img width="3746" height="1617" width_o="3746" height_o="1617" data-src="https://freight.cargo.site/t/original/i/1e750500849ac33411ff682584ab883679c7d384e4de0d6019c49944479e6ce3/ElliZacharowitz_OwlSocial.png" data-mid="236686400" border="0" src="https://freight.cargo.site/w/1000/i/1e750500849ac33411ff682584ab883679c7d384e4de0d6019c49944479e6ce3/ElliZacharowitz_OwlSocial.png" /> <img width="2600" height="2286" width_o="2600" height_o="2286" data-src="https://freight.cargo.site/t/original/i/9021a36dfd65474c5bb3aac07b9fb9db2c93b44cc6b493f0c7296b774a772961/OwlBureau_Website.png" data-mid="236683211" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9021a36dfd65474c5bb3aac07b9fb9db2c93b44cc6b493f0c7296b774a772961/OwlBureau_Website.png" /> Next Project&nbsp;→ https://ellizacharowitz.com/Josie-Maran Tue, 05 Aug 2025 21:21:15 +0000 Elli Zacharowitz https://ellizacharowitz.com/Josie-Maran <img width="2048" height="1288" width_o="2048" height_o="1288" data-src="https://freight.cargo.site/t/original/i/50f5c2d4b06b27777f1144eb15a3b46c7dda84e5f228d28d54f152f1bc827d0b/ElliZacharowitz_JosieMaran_Lead.png" data-mid="237960245" border="0" src="https://freight.cargo.site/w/1000/i/50f5c2d4b06b27777f1144eb15a3b46c7dda84e5f228d28d54f152f1bc827d0b/ElliZacharowitz_JosieMaran_Lead.png" /> Josie Maran – Pure Power Serums&nbsp; ROLE: Art DirectorAGENCY: GATES Creative Pure Power Serums is a clean beauty launch from legacy clean beauty brand Josie Maran. As art director at GATES Creative, I led the campaign identity, photoshoot direction, and rollout—crafting a visual world rooted in nature and authenticity. Shot against Malibu’s coastline, the campaign pairs light, airy imagery with skin-focused storytelling, highlighting real texture and natural glow. The result is a system that builds trust, speaks to a younger demographic, and reinforces Josie Maran’s commitment to clean, effective beauty. Campaign Guidelines The identity leans into clean design, light-filled photography, and nature-forward settings. The campaign focuses on educating audiences about function while evoking emotional connection. Typography and layouts are kept minimal, ensuring attention remained on product, skin, and nature. <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/49e4bd980d0e50b66fe0b5539b5bd61915dd7af66190b002b3e0359a5892599d/ElliZacharowitz_Josie_Style.gif" data-mid="236834669" border="0" src="https://freight.cargo.site/w/1000/i/49e4bd980d0e50b66fe0b5539b5bd61915dd7af66190b002b3e0359a5892599d/ElliZacharowitz_Josie_Style.gif" /> <img width="1988" height="943" width_o="1988" height_o="943" data-src="https://freight.cargo.site/t/original/i/5321621f4b3f0de931d287a57f03739dd0f9efd4f930a2d5b3437a559e53f060/ElliZacharowitz_JosieLogo.png" data-mid="236686922" border="0" data-scale="37" src="https://freight.cargo.site/w/1000/i/5321621f4b3f0de931d287a57f03739dd0f9efd4f930a2d5b3437a559e53f060/ElliZacharowitz_JosieLogo.png" /> Logo The logo is designed with a subtle, goop-like texture to mirror the serum itself—fluid, tactile, and natural. This detail underscores the clean beauty ethos while resonating with a younger, ingredient-conscious demographic. Both functional and aesthetically pleasing, it aligns seamlessly with the product’s positioning. <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/4fb1aca174964d7979ef5d017de0da14f5024b52ece0e312bd037ff921f149cb/ElliZacharowitz_JosieCampaign_1.png" data-mid="237960376" border="0" src="https://freight.cargo.site/w/1000/i/4fb1aca174964d7979ef5d017de0da14f5024b52ece0e312bd037ff921f149cb/ElliZacharowitz_JosieCampaign_1.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/c5a150bd5f847445ed9c5aff842bddec255e42f7ac1741183baf6f892bc26aa4/ElliZacharowitz_JosieCampaign_1B-1.png" data-mid="236686963" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c5a150bd5f847445ed9c5aff842bddec255e42f7ac1741183baf6f892bc26aa4/ElliZacharowitz_JosieCampaign_1B-1.png" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/bc4b0578493c3ba4855dfaa6bf412631b1892c543d72dcdba68ebe0c6af791fc/ElliZacharowitz_JosieCampaign_3.png" data-mid="236686964" border="0" src="https://freight.cargo.site/w/1000/i/bc4b0578493c3ba4855dfaa6bf412631b1892c543d72dcdba68ebe0c6af791fc/ElliZacharowitz_JosieCampaign_3.png" /> <img width="2578" height="2119" width_o="2578" height_o="2119" data-src="https://freight.cargo.site/t/original/i/28fbef24a69fbce9061fa2961a24574b87353059b3d345f62f229bca853aa978/ElliZacharowitz_Josie_SocialEdu.png" data-mid="236688854" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/28fbef24a69fbce9061fa2961a24574b87353059b3d345f62f229bca853aa978/ElliZacharowitz_Josie_SocialEdu.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/df57ad441e771e0c5a0e68da4fcdb59b3eedb5988b70ce26b84bf5b183b15228/ElliZacharowitz_JosieCampaign_4.png" data-mid="236686965" border="0" src="https://freight.cargo.site/w/1000/i/df57ad441e771e0c5a0e68da4fcdb59b3eedb5988b70ce26b84bf5b183b15228/ElliZacharowitz_JosieCampaign_4.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/8236fcdf494fcda296fc5c78894c6071475313f37ec883b4990efcda74993c31/ElliZacharowitz_JosieCampaign_5.png" data-mid="237960381" border="0" src="https://freight.cargo.site/w/1000/i/8236fcdf494fcda296fc5c78894c6071475313f37ec883b4990efcda74993c31/ElliZacharowitz_JosieCampaign_5.png" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/a0a8c3e1d91b66b59b9bf42fc71a323c02e4245b6f17e532a21e5cb35f14048e/ElliZacharowitz_JosieCampaign_6.png" data-mid="236686967" border="0" src="https://freight.cargo.site/w/1000/i/a0a8c3e1d91b66b59b9bf42fc71a323c02e4245b6f17e532a21e5cb35f14048e/ElliZacharowitz_JosieCampaign_6.png" /> Online The launch landing page carries the same balance of education and aspiration. Imagery showcased the product in natural environments alongside luminous, dewy skin. The content guides users through benefits and usage. Simple, clear, and intuitive—designed to earn trust while inspiring use. <img width="2084" height="2346" width_o="2084" height_o="2346" data-src="https://freight.cargo.site/t/original/i/e5b3ab1556f6f30d00c5d75c6da0163730897dde47910b5d0dab83ca9f760f12/Josie_Website_WEBSITE.png" data-mid="236867031" border="0" src="https://freight.cargo.site/w/1000/i/e5b3ab1556f6f30d00c5d75c6da0163730897dde47910b5d0dab83ca9f760f12/Josie_Website_WEBSITE.png" /> Next Project → https://ellizacharowitz.com/Maranga-1 Tue, 12 Aug 2025 17:47:41 +0000 Elli Zacharowitz https://ellizacharowitz.com/Maranga-1 <img width="2048" height="1069" width_o="2048" height_o="1069" data-src="https://freight.cargo.site/t/original/i/b1a7a7c0636ae2af305598bda31cde81e2fc1f0b3d2f5e480178b8334e30d77a/ElliZacharowitz_MarangaHero-1.png" data-mid="236968133" border="0" src="https://freight.cargo.site/w/1000/i/b1a7a7c0636ae2af305598bda31cde81e2fc1f0b3d2f5e480178b8334e30d77a/ElliZacharowitz_MarangaHero-1.png" /> Maranga Hot Oil – Brand Launch ROLE: Creative Director Maranga is an Italian hot oil brand created by husband-and-wife duo, Nick and Elli. Obsessed with making pizza from scratch, they were unable to find a chili oil fiery enough to match their love for heat. This began their quest to craft one themselves —an ‘actually spicy’ hot oil rooted in family, flavor, and tradition. Made from Calabrian chili, organic California olive oil, Italian spices and nothing artificial—it’s designed to bring it all to the table.&nbsp; <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/f823d3bab3f1763c32742ce2f6a596a4e85bfcd2f611f08ce88b85f83fe805fd/ElliZacharowitz_Maranga2.png" data-mid="238123359" border="0" src="https://freight.cargo.site/w/1000/i/f823d3bab3f1763c32742ce2f6a596a4e85bfcd2f611f08ce88b85f83fe805fd/ElliZacharowitz_Maranga2.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/b7193b943f2f367b899ff5b3fb79478b9a383be3cd861295be621d7693ac19d2/ElliZacharowitz_Maranga3.png" data-mid="238123510" border="0" src="https://freight.cargo.site/w/1000/i/b7193b943f2f367b899ff5b3fb79478b9a383be3cd861295be621d7693ac19d2/ElliZacharowitz_Maranga3.png" /> Naming, Logo, Brand-System Staying true to authentic storytelling, Maranga is the families last name. The logo system is designed for flexibility and impact.
Clean typography anchors the brand, while flourishes and stacked arrangements allow it to shift seamlessly across
touch-points—from packaging to social content. The brand palette injects a blend of old-world Italian richness
and California’s laid-back brightness. <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/6bcef8e1c2dd0a56444539462ea689613122afe5e1b18b6d6949e876234c3eb6/ElliZacharowitz_MarangaHotOil_BrandGuides.gif" data-mid="238222312" border="0" src="https://freight.cargo.site/w/1000/i/6bcef8e1c2dd0a56444539462ea689613122afe5e1b18b6d6949e876234c3eb6/ElliZacharowitz_MarangaHotOil_BrandGuides.gif" /> Teaser, Pre-Launch Social CampaignThe pre-launch campaign was centered on urgency, exclusivity, and storytelling. Social media teased candid family photos of the founders connecting audiences to the brand’s roots and authenticity. Campaign language was direct, witty, and family-driven, urging followers to subscribe to email for first access to a limited drop. This approach built anticipation, community, and loyalty before the first jar was even released. <img width="1625" height="1058" width_o="1625" height_o="1058" data-src="https://freight.cargo.site/t/original/i/bf03708557b8a785addde79c7de42bea04e972fc6bbb32037926c8263beb090f/ElliZacharowitz_Maranga_Social_3-up-1.png" data-mid="237054802" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/bf03708557b8a785addde79c7de42bea04e972fc6bbb32037926c8263beb090f/ElliZacharowitz_Maranga_Social_3-up-1.png" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/e5e889f2b2aaa9d0e684a9ba1f59a661ee74a4d36c6333dbf82228b924db0157/ElliZacharowitz_Maranga4.png" data-mid="237037827" border="0" src="https://freight.cargo.site/w/1000/i/e5e889f2b2aaa9d0e684a9ba1f59a661ee74a4d36c6333dbf82228b924db0157/ElliZacharowitz_Maranga4.png" /> <img width="1753" height="2206" width_o="1753" height_o="2206" data-src="https://freight.cargo.site/t/original/i/9c301269932f9a6cd543ea30295dfb7f0efade44b798730d3ef0a500411bb8eb/ElliZacharowitz_Maranga_Emails-2.png" data-mid="237054635" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/9c301269932f9a6cd543ea30295dfb7f0efade44b798730d3ef0a500411bb8eb/ElliZacharowitz_Maranga_Emails-2.png" /> PACKAGING The product comes in a rigid glass jar—functional,&nbsp; easy to grip, and rooted in old-world sensibility. The jar highlights ingredients through a clean typographic system, echoing the quality product. <img width="2048" height="1153" width_o="2048" height_o="1153" data-src="https://freight.cargo.site/t/original/i/c6bbb39385beb1f2ab95b59d8a768b9a4c107102ba7ca1ee23932104a071d002/ElliZacharowitz_MarangaPackage-2.png" data-mid="237071416" border="0" src="https://freight.cargo.site/w/1000/i/c6bbb39385beb1f2ab95b59d8a768b9a4c107102ba7ca1ee23932104a071d002/ElliZacharowitz_MarangaPackage-2.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/b749236234529af03e9cc17d37e2de79e02b6802a89164126821a5d33a8d2c6c/ElliZacharowitz_Maranga_Boxes.png" data-mid="237107564" border="0" src="https://freight.cargo.site/w/1000/i/b749236234529af03e9cc17d37e2de79e02b6802a89164126821a5d33a8d2c6c/ElliZacharowitz_Maranga_Boxes.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/0641552dc9077734db2fde556dca0b66dc3e5cd4179c006f6c482762899e6f19/ElliZacharowitz_Maranga_Shirt.png" data-mid="237107565" border="0" src="https://freight.cargo.site/w/1000/i/0641552dc9077734db2fde556dca0b66dc3e5cd4179c006f6c482762899e6f19/ElliZacharowitz_Maranga_Shirt.png" /> Next Project → https://ellizacharowitz.com/PsRewards Sat, 09 Aug 2025 20:20:44 +0000 Elli Zacharowitz https://ellizacharowitz.com/PsRewards <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b85b3e6f539b149afcfb5a8348741025c4819954abc0d7f4cecdfb7b08cec43/ElliZacharowitz_PsRewards_Hero.png" data-mid="236867493" border="0" src="https://freight.cargo.site/w/1000/i/7b85b3e6f539b149afcfb5a8348741025c4819954abc0d7f4cecdfb7b08cec43/ElliZacharowitz_PsRewards_Hero.png" /> Pacsun – PS Rewards ROLE: Design DirectorCLIENT: Pacsun PS Rewards, (Pacsun’s loyalty program), offers customers points for shopping and engaging with the brand. Previously a five-tier system, the program lacked differentiation, clarity, and personality. As design lead, I reimagined the experience with a gamified, digital-forward identity—making rewards feel exciting, digestible, and distinctly Pacsun. Program System The new system pairs Instrument Serif and Poppins, (Pacsun’s brand font) for elevated moments of contrast. A flexible, gender-neutral color palette was introduced to appeal to Pacsun’s younger demographic. The visual language leans into 3D icons,
avatars, and playful flourishes, bringing intrigue and heirachy to what had previously been a templatized program. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2cc52ae5dc98656b0b5c31885900b5c200c2bf3e6dcff9ebf919c3961d174941/ElliZacharowitz_PsRewards_Style.gif" data-mid="236928303" border="0" src="https://freight.cargo.site/w/1000/i/2cc52ae5dc98656b0b5c31885900b5c200c2bf3e6dcff9ebf919c3961d174941/ElliZacharowitz_PsRewards_Style.gif" /> <img width="688" height="279" width_o="688" height_o="279" data-src="https://freight.cargo.site/t/original/i/5714c7945c82366e348c7587e10e1f01f61c40ecde5acdc85a6f5a153f1469b2/ElliZacharowitz_PsRewards_Logos.png" data-mid="238222554" border="0" data-scale="39" src="https://freight.cargo.site/w/688/i/5714c7945c82366e348c7587e10e1f01f61c40ecde5acdc85a6f5a153f1469b2/ElliZacharowitz_PsRewards_Logos.png" /> LOGO I developed a three-part logo system for maximum adaptability: a one-line wordmark, a stacked lockup, and a monogram version. This flexibility ensured legibility across platforms from digital dashboards to in-store signage, while allowing the program identity to feel cohesive yet dynamic. <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/0b63f878f79bf70f3071683d2ef0c4ae827d88ca43f86aef20a9d0f19cf06f25/ElliZacharowitz_PSR_Animation_.gif" data-mid="238486015" border="0" src="https://freight.cargo.site/w/1000/i/0b63f878f79bf70f3071683d2ef0c4ae827d88ca43f86aef20a9d0f19cf06f25/ElliZacharowitz_PSR_Animation_.gif" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/d888c2f21c92540a236630f8132d8b1f60ffd14f659a9664fb0d7c3cbc5a06c9/ElliZacharowitz_PsRewards_PerkIcons.png" data-mid="236947961" border="0" src="https://freight.cargo.site/w/1000/i/d888c2f21c92540a236630f8132d8b1f60ffd14f659a9664fb0d7c3cbc5a06c9/ElliZacharowitz_PsRewards_PerkIcons.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/59be751709ba888f49abef0a8da682c50c464ae2fef7db846d6bc7e96b7995c0/ElliZacharowitz_PsRewards_iPhone.png" data-mid="237105434" border="0" src="https://freight.cargo.site/w/1000/i/59be751709ba888f49abef0a8da682c50c464ae2fef7db846d6bc7e96b7995c0/ElliZacharowitz_PsRewards_iPhone.png" /> PROGRAM PERKS The restructured rewards journey was reduced to three tiers: Plus, Premiere, and All Access. Each are anchored by a custom profile avatar for clear differentiation. Program benefits are re-prioritized and placed front and center, supported by iconography systems that make earning and redeeming feel intuitive. UX icons provide navigational clarity, while 3D icons add moments
of delight, emphasizing the gamified approach. The result: a program that feels rewarding before the customer even redeems points. <img width="1697" height="1078" width_o="1697" height_o="1078" data-src="https://freight.cargo.site/t/original/i/9d8d162b5b9c19bfa651852f6552f0e2df1fbae12857829ea0f1b73c4ecf4108/ElliZacharowitz_PsRewards_TierEmails.png" data-mid="236948042" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/9d8d162b5b9c19bfa651852f6552f0e2df1fbae12857829ea0f1b73c4ecf4108/ElliZacharowitz_PsRewards_TierEmails.png" /> <img width="1992" height="1398" width_o="1992" height_o="1398" data-src="https://freight.cargo.site/t/original/i/5686a270d8ef63a44ebea426ae69580f13c0af3e60861c498171a51583e4feb1/Landing-Page---Desktop-1.png" data-mid="236948048" border="0" src="https://freight.cargo.site/w/1000/i/5686a270d8ef63a44ebea426ae69580f13c0af3e60861c498171a51583e4feb1/Landing-Page---Desktop-1.png" /> Customer Engagement The campaign was rolled out across tier-1 malls in the U.S., featuring program awareness and sign-up prompts. Influencers received curated packages that detailed program education, thus creating organic social content that both informed and excited audiences. <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/f1911300efd5da3b9531e945a1acbcc7f47f6586a9abf1c4011e936e0c6ccc95/ElliZacharowitz_PSRewards_Print.png" data-mid="237105244" border="0" src="https://freight.cargo.site/w/1000/i/f1911300efd5da3b9531e945a1acbcc7f47f6586a9abf1c4011e936e0c6ccc95/ElliZacharowitz_PSRewards_Print.png" /> Next Project → https://ellizacharowitz.com/lululemon Tue, 16 Sep 2025 19:51:40 +0000 Elli Zacharowitz https://ellizacharowitz.com/lululemon &nbsp; <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/b52c77c22c37fe8478c85681070e32bd4239ed5332cb00be829521c623578da2/ElliZacharowitz_lululemon_Hero.png" data-mid="238302060" border="0" src="https://freight.cargo.site/w/1000/i/b52c77c22c37fe8478c85681070e32bd4239ed5332cb00be829521c623578da2/ElliZacharowitz_lululemon_Hero.png" /> lululemon – Jackets &amp; Outerwear ROLE: Design LeadAGENCY: Chandelier Creative We Go Far, (lululemon’s outerwear campaign) introduces
a collection of lightweight jackets designed for movement,
adaptability, and everyday wear. Shot in both natural
landscapes and urban settings, the campaign highlights versatility—jackets that transition seamlessly from city-pace to outdoor escape. <img width="1725" height="967" width_o="1725" height_o="967" data-src="https://freight.cargo.site/t/original/i/1a04e4f7552a304177f790341ead750a95b23d2889c08b14d39f078b42d5c14b/ElliZacharowitz_lululemon_Storefront-1.png" data-mid="238302057" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/1a04e4f7552a304177f790341ead750a95b23d2889c08b14d39f078b42d5c14b/ElliZacharowitz_lululemon_Storefront-1.png" /> Campaign Concept The campaign was built around ease, lightness, and mobility – outerwear that’s adaptable and always ready. Visually, the campaign
blended natural landscapes with urban architecture, reinforcing the versatility of the collection. The campaign message, ‘We Go Far’ positions the jackets as essentials that move effortlessly between environments. <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/0373cab1118294a43c111fe7840b57a7dec6f4362519b1c159a42b501ee280e5/ElliZacharowitz_lululemon_Campaign1.png" data-mid="238302129" border="0" src="https://freight.cargo.site/w/1000/i/0373cab1118294a43c111fe7840b57a7dec6f4362519b1c159a42b501ee280e5/ElliZacharowitz_lululemon_Campaign1.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/f8058f8faf7b08ef3fd8d76301fceec8880052762a3e155a0fbf25bd81a3cf5c/ElliZacharowitz_lululemon_Campaign2-3.png" data-mid="238302168" border="0" src="https://freight.cargo.site/w/1000/i/f8058f8faf7b08ef3fd8d76301fceec8880052762a3e155a0fbf25bd81a3cf5c/ElliZacharowitz_lululemon_Campaign2-3.png" /> <img width="1024" height="1209" width_o="1024" height_o="1209" data-src="https://freight.cargo.site/t/original/i/1dd84b6590aa5e355d9df8a2c68bc8b95ada9ad15ed1c2bfa92673889d1f93b6/ElliZacharowitz_lululemon_Hangtag.png" data-mid="238302216" border="0" src="https://freight.cargo.site/w/1000/i/1dd84b6590aa5e355d9df8a2c68bc8b95ada9ad15ed1c2bfa92673889d1f93b6/ElliZacharowitz_lululemon_Hangtag.png" /> <img width="1024" height="1209" width_o="1024" height_o="1209" data-src="https://freight.cargo.site/t/original/i/7ac5ba9cb495a548a981fe6b9f29186a578a23e3eaffd112205d5224e6970002/ElliZacharowitz_lululemon_storewindow-1.png" data-mid="238302217" border="0" src="https://freight.cargo.site/w/1000/i/7ac5ba9cb495a548a981fe6b9f29186a578a23e3eaffd112205d5224e6970002/ElliZacharowitz_lululemon_storewindow-1.png" /> Digital The campaign was rolled out across digital platforms including lululemon.com and social channels. <img width="1606" height="1403" width_o="1606" height_o="1403" data-src="https://freight.cargo.site/t/original/i/b891624804999636a0d542e6f47faa93c9a89e422abdd5a7900d0dbc51da0b09/ElliZacharowitz_lululemon_Social.png" data-mid="238302251" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/b891624804999636a0d542e6f47faa93c9a89e422abdd5a7900d0dbc51da0b09/ElliZacharowitz_lululemon_Social.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/f81ceeb87301fc6c031ffc837d082d511f671332449312876ce771b207119a87/ElliZacharowitz_lululemon_Home.png" data-mid="238302288" border="0" src="https://freight.cargo.site/w/1000/i/f81ceeb87301fc6c031ffc837d082d511f671332449312876ce771b207119a87/ElliZacharowitz_lululemon_Home.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/a2b16fc39b8a9c43f221473451c22bf01c3b2c3eaf0d57ed3ef2fac8e3683cd0/ElliZacharowitz_lululemon_Watch.png" data-mid="238302289" border="0" src="https://freight.cargo.site/w/1000/i/a2b16fc39b8a9c43f221473451c22bf01c3b2c3eaf0d57ed3ef2fac8e3683cd0/ElliZacharowitz_lululemon_Watch.png" /> Next Project → https://ellizacharowitz.com/Target-x-Hunter Mon, 18 Aug 2025 15:51:59 +0000 Elli Zacharowitz https://ellizacharowitz.com/Target-x-Hunter Target x Hunter Boots The Ultimate Family Festival ROLE: Design LeadAGENCY: Chandelier Creative T Target partnered with Hunter Boots to launch The Ultimate Family Festival, a one-day, immersive brand experience celebrating style, music, and family. Set against the iconic Rose Bowl stadium, the festival brought together fashion, entertainment, and live creativity in real time. The campaign highlighted a new collection of affordable, stylish festival wear designed for the entire family. Shot by Ryan McGinley, who documented the festival as it unfolded in real-time.&nbsp; <img width="2048" height="1369" width_o="2048" height_o="1369" data-src="https://freight.cargo.site/t/original/i/e13ce9742d3c7e825020441e38ad6d596587dffff16ebf2cdae345e9b7141bb6/ElliZacharowitz_Target_WildPost-2.png" data-mid="237296085" border="0" src="https://freight.cargo.site/w/1000/i/e13ce9742d3c7e825020441e38ad6d596587dffff16ebf2cdae345e9b7141bb6/ElliZacharowitz_Target_WildPost-2.png" /> <img width="1183" height="1775" width_o="1183" height_o="1775" data-src="https://freight.cargo.site/t/original/i/8b487ef9e7045519461f6b79ebf5b2cdc762a2763ee9e7c775e5784b2969a3f6/ElliZacharowitz_Target_Music.png" data-mid="237296096" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/8b487ef9e7045519461f6b79ebf5b2cdc762a2763ee9e7c775e5784b2969a3f6/ElliZacharowitz_Target_Music.png" /> Fun For The Whole Family The festival offered something for every member of the family – from kids’ activities to live performances by Charli XCX, Troye Sivan, and Charlie Puth. Interactive weather-inspired games showcased the durability and playfulness of the collection, while the festival environment itself embodied the joy of being together outdoors. <img width="1536" height="882" width_o="1536" height_o="882" data-src="https://freight.cargo.site/t/original/i/7661fa89aa9db0a90e47b310cea5328db8f14c853e0738eab786a32d086369e0/ElliZacharowitz_Target_Lanyards-1.png" data-mid="238244210" border="0" src="https://freight.cargo.site/w/1000/i/7661fa89aa9db0a90e47b310cea5328db8f14c853e0738eab786a32d086369e0/ElliZacharowitz_Target_Lanyards-1.png" /> <img width="2048" height="1149" width_o="2048" height_o="1149" data-src="https://freight.cargo.site/t/original/i/355a346f8abb134511a6414cf671fa7db5ce1bf644acb10e33a4c1f6edd8514a/ElliZacharowitz_Target_Festival-1.png" data-mid="238244425" border="0" src="https://freight.cargo.site/w/1000/i/355a346f8abb134511a6414cf671fa7db5ce1bf644acb10e33a4c1f6edd8514a/ElliZacharowitz_Target_Festival-1.png" /> Branded Moments Branded merchandise and interactive installations further deepened the connection between product and experience. <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/50e32126ae4ec3e90284955a5e710b03562ee61d8ea6b36b260b56a50670aeb1/ElliZacharowitz_Target_Notebook.png" data-mid="238258320" border="0" src="https://freight.cargo.site/w/1000/i/50e32126ae4ec3e90284955a5e710b03562ee61d8ea6b36b260b56a50670aeb1/ElliZacharowitz_Target_Notebook.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/c8e5196d77f9178ff191111971838a3e903643ef1b857506817b3f1957956abf/ElliZacharowitz_Target_Campaign4.png" data-mid="238258319" border="0" src="https://freight.cargo.site/w/1000/i/c8e5196d77f9178ff191111971838a3e903643ef1b857506817b3f1957956abf/ElliZacharowitz_Target_Campaign4.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/f69f470af0f5b732aef03643381ecacc8c312bed75d23664a602c85dddbbdffc/ElliZacharowitz_Target_Waterbottle.png" data-mid="238258321" border="0" src="https://freight.cargo.site/w/1000/i/f69f470af0f5b732aef03643381ecacc8c312bed75d23664a602c85dddbbdffc/ElliZacharowitz_Target_Waterbottle.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/07e61edfacbb128970647077f6e7655c9f50e1a42a0f909b03556d251e21f5e1/ElliZacharowitz_Target_Campaign1.png" data-mid="238244845" border="0" src="https://freight.cargo.site/w/1000/i/07e61edfacbb128970647077f6e7655c9f50e1a42a0f909b03556d251e21f5e1/ElliZacharowitz_Target_Campaign1.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/e8b3bc0757a911b20935e269952f9da17dc6ac3476adaabe73a4e936b812f37a/ElliZacharowitz_Target_Campaign2.png" data-mid="238246633" border="0" src="https://freight.cargo.site/w/1000/i/e8b3bc0757a911b20935e269952f9da17dc6ac3476adaabe73a4e936b812f37a/ElliZacharowitz_Target_Campaign2.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/f2518d53f039decef85009fe3e832de1aacdbec85d8b006238488df451f52987/ElliZacharowitz_Target_FestivalFlags.png" data-mid="238244846" border="0" src="https://freight.cargo.site/w/1000/i/f2518d53f039decef85009fe3e832de1aacdbec85d8b006238488df451f52987/ElliZacharowitz_Target_FestivalFlags.png" /> SHOP THE FESTIVAL In addition to world-class entertainment, attendees were invited to shop the Target x Hunter collection firsthand. An on-site pop-up shop allowed families to try, purchase, and wear the collection immediately—turning festivalgoers into brand ambassadors within the live environment.&nbsp; <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/07d0de367abde22ee2815f5b69d3f08a77d00af5e1021aafafd96390c8a0eadf/ElliZacharowitz_Target_FestivalOnSiteStore.png" data-mid="238258463" border="0" src="https://freight.cargo.site/w/1000/i/07d0de367abde22ee2815f5b69d3f08a77d00af5e1021aafafd96390c8a0eadf/ElliZacharowitz_Target_FestivalOnSiteStore.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/9eca617d21db04a22c6120a0413fb98a6cb6a114df6e1b6c7f866a8fc71d8596/ElliZacharowitz_Target_OnlineApp.png" data-mid="238258464" border="0" src="https://freight.cargo.site/w/1000/i/9eca617d21db04a22c6120a0413fb98a6cb6a114df6e1b6c7f866a8fc71d8596/ElliZacharowitz_Target_OnlineApp.png" /> Next Project → https://ellizacharowitz.com/Yohji Tue, 16 Sep 2025 20:38:07 +0000 Elli Zacharowitz https://ellizacharowitz.com/Yohji &nbsp; <img width="2048" height="1158" width_o="2048" height_o="1158" data-src="https://freight.cargo.site/t/original/i/b7ab45f2f3c2500f5036741d8eaaa56744d5b4019182241c200aff70012069d6/ElliZacharowitz_Yohji_Hero.png" data-mid="238302321" border="0" src="https://freight.cargo.site/w/1000/i/b7ab45f2f3c2500f5036741d8eaaa56744d5b4019182241c200aff70012069d6/ElliZacharowitz_Yohji_Hero.png" /> Formula 1 x Wildside by Yohji Yamamoto ROLE: Design LeadCLIENT: Pacsun Against the high-octane backdrop of the 2024 Formula 1
Heineken Silver Las Vegas Grand Prix, Pacsun and Formula
1 introduced a limited-edition WILDSIDE capsule, curated
by visionary designer Yohji Yamamoto. Infusing fan
fashion with luxury aesthetics.&nbsp; <img width="1175" height="564" width_o="1175" height_o="564" data-src="https://freight.cargo.site/t/original/i/0d35783ecc9579e94c09626faa90159efa465099267bc01bfc42263c8eff2efc/ElliZacharowitz_WildSide_Logo-1.png" data-mid="238437173" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/0d35783ecc9579e94c09626faa90159efa465099267bc01bfc42263c8eff2efc/ElliZacharowitz_WildSide_Logo-1.png" /> <img width="1606" height="1403" width_o="1606" height_o="1403" data-src="https://freight.cargo.site/t/original/i/c8259a3edb437f0654ca1fdfcf2959c510495c772b20a7be303fc663c832e4ca/ElliZacharowitz_Yohji_Social.png" data-mid="238437178" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/c8259a3edb437f0654ca1fdfcf2959c510495c772b20a7be303fc663c832e4ca/ElliZacharowitz_Yohji_Social.png" /> Online The collaboration debuted with a social media tease, revealing both the collection name and Formula 1–inspired imagery to build anticipation. The capsule then launched exclusively on Pacsun.com a few days ahead of the Grand Prix, creating urgency and driving early demand before its trackside release. <img width="2048" height="1428" width_o="2048" height_o="1428" data-src="https://freight.cargo.site/t/original/i/84a82bc1379023912dcf9eede0611aee00b831a8a97f661fcbe55a9c37a1a67f/ElliZacharowitz_WildSide_HP-1.png" data-mid="238437193" border="0" src="https://freight.cargo.site/w/1000/i/84a82bc1379023912dcf9eede0611aee00b831a8a97f661fcbe55a9c37a1a67f/ElliZacharowitz_WildSide_HP-1.png" /> IRL For the in-person moment, Pacsun partnered with Resorts World Las Vegas, transforming the skyline into a celebration of the collection. Giant projections of the collaboration wrapped the building, surprising fans and amplifying buzz as the city prepared for the 2024 Formula 1 Heineken Silver Las Vegas Grand Prix. <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/bdf8b26cfee98c5a1463666f1eb37c59c6ce8bf6b45bd276f0b07566a475902f/ElliZacharowitz_Yohji_Poster.png" data-mid="238437198" border="0" src="https://freight.cargo.site/w/1000/i/bdf8b26cfee98c5a1463666f1eb37c59c6ce8bf6b45bd276f0b07566a475902f/ElliZacharowitz_Yohji_Poster.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/385215435a663089ff1b277703344e388ff49766e03132cf064e3b9168455d04/ElliZacharowitz_Yohji_TrackSide.png" data-mid="238437199" border="0" src="https://freight.cargo.site/w/1000/i/385215435a663089ff1b277703344e388ff49766e03132cf064e3b9168455d04/ElliZacharowitz_Yohji_TrackSide.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/18c693680ea53b40f9f46b2760e8bad4871107f04accf79f1d2bd776378569a9/ElliZacharowitz_Yohji_ResortsWorldCollabKey.png" data-mid="238437201" border="0" src="https://freight.cargo.site/w/1000/i/18c693680ea53b40f9f46b2760e8bad4871107f04accf79f1d2bd776378569a9/ElliZacharowitz_Yohji_ResortsWorldCollabKey.png" /> <img width="1024" height="1149" width_o="1024" height_o="1149" data-src="https://freight.cargo.site/t/original/i/3e8ca81f4e55b9394cd99840f05c92af4cdf4e2d4c41db695dce332179fb8db2/ElliZacharowitz_Yohji_ResortsWorldScreen.png" data-mid="238437222" border="0" src="https://freight.cargo.site/w/1000/i/3e8ca81f4e55b9394cd99840f05c92af4cdf4e2d4c41db695dce332179fb8db2/ElliZacharowitz_Yohji_ResortsWorldScreen.png" /> <img width="2047" height="1433" width_o="2047" height_o="1433" data-src="https://freight.cargo.site/t/original/i/608f530e27456d33d059678e8fa932766ea455b52666715622ae6b93141dd187/ElliZacharowitz_Yohji_VegasAirport-1.png" data-mid="238437226" border="0" src="https://freight.cargo.site/w/1000/i/608f530e27456d33d059678e8fa932766ea455b52666715622ae6b93141dd187/ElliZacharowitz_Yohji_VegasAirport-1.png" /> Next Project → https://ellizacharowitz.com/Uniform-Of-Icons Sun, 17 Aug 2025 04:31:52 +0000 Elli Zacharowitz https://ellizacharowitz.com/Uniform-Of-Icons <img width="2048" height="1001" width_o="2048" height_o="1001" data-src="https://freight.cargo.site/t/original/i/f6d1d7d0d2104d9f7d8f08eb7af278f21627c30366cfc4f772cfdc6a6cface7b/ElliZacharowitz_Pacsun_UniformIcons.png" data-mid="237107948" border="0" src="https://freight.cargo.site/w/1000/i/f6d1d7d0d2104d9f7d8f08eb7af278f21627c30366cfc4f772cfdc6a6cface7b/ElliZacharowitz_Pacsun_UniformIcons.png" /> Pacsun – The Uniform Of Icons© ROLE: Design LeadClient: Pacsun The Uniform of Icons is a capsule collection by Pacsun in celebration of the 2024 Paris Olympics. Centered around Team USA, the collection paid homage to historic moments of American Olympic greatness, blending fashion with cultural pride. With global visibility, the launch helped bring Pacsun into the European spotlight. <img width="787" height="644" width_o="787" height_o="644" data-src="https://freight.cargo.site/t/original/i/e7d4a3a0fd735c05d9859e57163570519bc1428436505456cdb299bf911ac01f/ElliZacharowitz_Pacsun_Logo.png" data-mid="237107949" border="0" data-scale="30" src="https://freight.cargo.site/w/787/i/e7d4a3a0fd735c05d9859e57163570519bc1428436505456cdb299bf911ac01f/ElliZacharowitz_Pacsun_Logo.png" /> Logo The logo honors both the Olympic Games and Paris. “PARIS” is stacked, forming a triangular structure, a nod to both Olympic rings and the Eiffel Tower.The result is a mark that feels distinctly tied to the moment. <img width="1605" height="1403" width_o="1605" height_o="1403" data-src="https://freight.cargo.site/t/original/i/b47d67305d568b911d0ee8a1dc6dfa454a0c600f1936e5714aa31d1dcb97b85a/ElliZacharowitz_PS_UniformIconsSocial-1.png" data-mid="237123163" border="0" src="https://freight.cargo.site/w/1000/i/b47d67305d568b911d0ee8a1dc6dfa454a0c600f1936e5714aa31d1dcb97b85a/ElliZacharowitz_PS_UniformIconsSocial-1.png" /> Campaign Overview The campaign connected Pacsun’s Team USA Collection with moments of greatness throughout Olympic history.
These cultural touch-points grounded the collection in athletic heritage while speaking to a new generation.
In the lead-up to the Games, the collection was placed throughout Paris on billboards and digital screens, bringing Pacsun
into the heart of the Olympic atmosphere. The collection launched exclusively on Pacsun.com, driving record-breaking European
traffic while positioning sports culture as a defining brand pillar. <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/7f349fd4d06608e7c0ce0a0098d36c9e845090bf9a944f41aeb69010cc5fde79/ElliZacharowitz_PS_UniformIconsOOH.png" data-mid="237121934" border="0" src="https://freight.cargo.site/w/1000/i/7f349fd4d06608e7c0ce0a0098d36c9e845090bf9a944f41aeb69010cc5fde79/ElliZacharowitz_PS_UniformIconsOOH.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/236cd18505460f3bf334e48b8cb880047d7baf543753dbf83bcedb57f06a5679/ElliZacharowitz_UniformIcons_KobeParisNight.png" data-mid="237157219" border="0" src="https://freight.cargo.site/w/1000/i/236cd18505460f3bf334e48b8cb880047d7baf543753dbf83bcedb57f06a5679/ElliZacharowitz_UniformIcons_KobeParisNight.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/16aad44e2bf6b3c358373fa16cfee21e73496a4f74af3b728fdd08f4cd8292a4/ElliZacharowitz_UniformIcons_Tote.png" data-mid="237122004" border="0" src="https://freight.cargo.site/w/1000/i/16aad44e2bf6b3c358373fa16cfee21e73496a4f74af3b728fdd08f4cd8292a4/ElliZacharowitz_UniformIcons_Tote.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/c6af472af4403a930becdfa3dd97b5fc6ae3c9dfc69eddfb7ec68d51247202c5/ElliZacharowitz_UniformIcons_Phone.png" data-mid="237121938" border="0" src="https://freight.cargo.site/w/1000/i/c6af472af4403a930becdfa3dd97b5fc6ae3c9dfc69eddfb7ec68d51247202c5/ElliZacharowitz_UniformIcons_Phone.png" /> <img width="1025" height="1149" width_o="1025" height_o="1149" data-src="https://freight.cargo.site/t/original/i/dce137937204b8d1916e7da183677f8ac475a351358514609b054d91a8ccd93d/ElliZacharowitz_UniformIcons_Europe.png" data-mid="237157220" border="0" src="https://freight.cargo.site/w/1000/i/dce137937204b8d1916e7da183677f8ac475a351358514609b054d91a8ccd93d/ElliZacharowitz_UniformIcons_Europe.png" /> Next Project →