Pacsun – The Uniform Of Icons©
ROLE: Design Lead
Client: Pacsun
The Uniform of Icons is a capsule collection by Pacsun in celebration of the 2024 Paris Olympics. Centered around Team USA, the collection paid homage to historic moments of American Olympic greatness, blending fashion with cultural pride. With global visibility, the launch helped bring Pacsun into the European spotlight.
Logo
The logo honors both the Olympic Games and Paris. “PARIS” is stacked, forming a triangular structure,
a nod to both Olympic rings and the the Eiffel Tower.
The result is a mark that feels distinctly tied to the moment.
Campaign Overview
The campaign connected Pacsun’s Team USA Collection with moments of greatness throughout Olympic history. These cultural touch-points grounded the collection in athletic heritage while speaking to a new generation. In the lead-up to the Games, the collection was placed throughout Paris on billboards and digital screens, bringing Pacsun into the heart of the Olympic atmosphere. The collection launched exclusively on Pacsun.com, driving record-breaking European traffic while positioning sports culture as a defining brand pillar.
