lululemon – Jackets & Outerwear
ROLE: Design Lead
AGENCY: Chandelier Creative
We Go Far, (lululemon’s outerwear campaign) introduces
a collection
of lightweight jackets designed for movement,
adaptability, and everyday wear. Shot in both natural
landscapes and urban settings, the campaign highlights versatility—jackets that transition seamlessly from city-pace
to outdoor escape.
Campaign Concept
The campaign was built around ease, lightness, and mobility – outerwear that’s adaptable and always ready. Visually, the campaign blended natural landscapes with urban architecture, reinforcing the versatility of the collection. The campaign message, ‘We Go Far’ positions the jackets as essentials that move effortlessly between environments.
Digital
The campaign was rolled out across digital platforms including lulumeon’s .com and social channels.
